The Reasons Why Promotional Products Are Important
Let us define promotional products. Promotional products are a marketing strategy wherein printed items with a logo or other pieces of company info are handed out as keepsakes. The promotional products can range from a bag, calendar, cap, custom campfire mugs, clock, diary, pen, etc. They can be used as giveaways at events, such as exhibitions and product launches. Furthermore, non-profit organizations can use them to promote their cause, as well as promote certain events that they hold, such as walks or any other event that raises money for a cause. In this article, we will identify the reasons why promotional products are important, come and check it out!
Imprint promotional products work as business cards. The customers will be informed who they are, what they sell and what they support once they will be given the promotional products. Aside from that, promotional products are usable unlike business cards. The customers can easily recall the name and logo of the company that gave them the product. Remember that the promotional giveaways also have your contact information just as business cards have.
This marketing strategy is low-cost. The company can reach potential customers on a large-scale while saving money that can be used for other parts of the business. It is a more economical advertising outlet than newspaper ads, TV, and radio. Manufacturers such as Perfect Imprints offer them at a low price for mass distribution, go and shop now.
Its a free gift to the customers. More people would want to buy from you if you constantly hand out freebies. You can express your gratitude towards your customers for patronizing your products while also promoting your business.
Your employees will also be able to appreciate the promotional products. The pens, stress balls, or coffee mugs can be used when they are at work. Its a great way to reward the employees who helped the business reach its goals.
There are a lot of studies and reports made that help prove how important it is. It has been found that in the U.S. alone 8 out of 10 consumers have one to 10 promotional products. According to PPAI reports, 91% of consumers have at least one promotional product in their kitchen, 74% have at least one in their workspace, and 55% have at least one in their bedroom. In addition, one report showed that 6 out of 10 people will keep promotional products for up to 2 years and 89% of those that kept the item will recall the company as much as 2 years later.
It can help your company to build brand awareness. Customers can easily identify your business from the logo imprinted on the products. To give you an illustration, if you hand out a very useable item such as custom embroidered scarves, your customers can use this to go to the gym, school, shopping and etc. so your brand also goes around with them.
Finally, you must make sure that you use high-quality materials in order to produce the promotional merchandise in order to have loyal customers. There has been an article published in a website that revealed customers who received a promotional product scored 52% higher than a letter only.